The Ethics of Social Marketing for Conservation: A Learning Module

By William S. Lynn, © 2001 This learning module focuses on the ethics of social marketing for conservation. It begins with an introduction to the concepts of marketing, social marketing and ethics, followed by a discussion of the moral principles in social marketing, including well-being, integrity and empowerment. This module also includes an extensive bibliography on social marketing. 4-12.pdf

Author(s): rhessmiller

4-12.pdf — PDF document, 138Kb